Glossary

Advertising Media are all instruments used in the advertising industry to convey advertising messages. In online marketing, advertising media are used in the area of affiliate marketing. The advertising medium communicates the advertising message. Examples of an advertising medium are online advertising banners or a spot on radio.In online marketing, an advertiser uses advertising media on its website or in e-mail marketing. The task of the advertising medium is to attract the attention of visitors to a website or recipients of e-mails. The aim is to arouse the interest of customers or, in the field of e-commerce, to persuade them to make a purchase.