Glossary

Geomarketing deals with the geographical aspects of marketing, more precisely: with regional product ranges and prices, with location-specific distribution and communication. In this way, markets can be better analyzed and target groups can be addressed more precisely. For example, customers are more likely to pay a higher price for a product in large cities than in the countryside. In large cities, for example, the easy accessibility of a supermarket by public transport is important, while in the countryside the size of the parking lot is important. Geomarketing simplifies targeting by using large amounts of data and minimizes wastage.