Glossary

Video Advertising refers to advertising that is placed in Internet media in the form of a video.The advertising videos can be integrated into websites in various ways, for example in an editorial environment or preceding another video. On the Internet, video advertising is frequently used to refinance other, often free, business models, at least in part. A typical example of this is the free TV streaming services of well-known German private TV stations. They make a large excerpt from their broadcast program available online as streams. Usually, part of these broadcasts is available free of charge and is financed by inserting paid advertising videos. The video How to Build Your Business with YouTube Video Ads, for example, shows how to place video ads in YouTube.