Glossary

Sales volume
Ad Impression
Ad Network
Ad Server
Ad Space
Ad View
Ad Visibility
AdClick
Advertising Media
Affiliate Marketing
AIM3 Studio
Ambient Marketing
Artificial intelligence
Artificial intelligence
Awareness Campaign
Back-End-System
Banner
Behavioral Targeting
Brand Awareness
Brand Elements
Budget-Allocation
Click Fraud
Click Through Rate
Content Marketing
Content Strategy
Creative Commons
Data Management Platform
Demand-Side-Plattform
Demographics
Digital Asset Management
Display-Advertising
Display Marketing
DOOH
Dynamic Ads
Dynamic Creatives
Dynamic HTML
Dynamic HTML
E-Commerce
Front-End-System
GDN
Geofencing
Geomarketing
Geotargeting
Overall market
Google Ads
HTML5
In-Stream Video Ad
Key Performance Indicators (KPIs)
Key Visuals
Location Based Marketing
Segmentation
Micro moments
Multichannel-Marketing
Net Promoter Score (NPS)
One-to-Many-Kommunikation
Online Marketing
OOH
Paradigm
Performance Marketing
Point of Interest (POI’s)
Programmatic Advertising
Real-Time Advertising
Responsive Webdesign
Search Engine Advertising
Search Engine Marketing
Search Engine Optimization
Sell Side Platform
Sell-Side-Plattform
Target Group
Targeting
Sub-market
Video Advertising
Target group segmentation

Dynamic Ads

Dynamic Ads are an advertising method in which certain product data is matched with the customer’s search terms and interests. This allows the user to be offered relevant products that they might consider buying.

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