Glossary

Geotargeting (also “geolocation”) assumes that users encounter advertising with different expectations and interests depending on their region. In this way, the online store can automatically show its visitors the appropriate language version or the nearest store. Geotargeting is also used by payment providers, market researchers and web portals. Geotargeting also plays a role in SEO. To improve the ranking of a website, keywords are combined with locations or different websites are created for locally specified search queries.